Why this, why here, why now.
Feliz began with a simple belief: tourism should strengthen the places people come to experience.
As I traveled through Portugal, across Europe, and beyond, I saw how quickly beloved places can change when visitor demand outpaces local infrastructure. Communities feel the pressure, while travelers often miss the deeper, more authentic experiences that made them want to visit in the first place.
Through my mother, I became a Portuguese citizen. That connection made the opportunity feel personal. I saw a moment to build something rooted in care for Portugal, while creating a model that can serve communities across Europe and beyond.
My career in media, digital strategy, and operations has taught me that behavior shifts when the better choice is also the easier and more rewarding one. That is the idea behind Feliz. We use technology, timely guidance, and meaningful incentives to help travelers discover places with room to welcome them, support local businesses, and make choices that benefit both visitors and residents.
I am anchoring Feliz in Lisbon because the future of travel should be built alongside the communities it affects. Together with Travis, Eric, and Emily, I am building a company for people who believe innovation can create shared value, helping cities manage visitor flow, businesses welcome intentional guests, and travelers experience more of what makes a place special.
Feliz is our commitment to travel that gives more than it takes.
